Conduit and Wibiya community recently as the administrator, but also Pinterest early user of Sivan Cohen and BenLang, at TechCrunch has written that Pinterest not yet ready for the technology brand, and lists the following seven reasons:
And the brand is not the point
Although we know Pinterest trying to highlight the visual effect, but as a social networking site, the communication between people is also very important. Search results from Pinterest sort of view, "man" is ranked in the final, it is difficult to find. Therefore, to achieve the Pinterest communication very difficult.
Difficult to attract attention by
Brand in the virtual social network goal is to accumulate active followers. When you release some of the amazing things or people interested, it seems you should be allowed to reply to or support the content of, or concerned about your brand account.However, the response rate from Pinterest interest rates and branding point of view, these two points is very difficult to achieve. The current need for additional action to achieve one's attention to this mode of operation, most people do not accept.
Not all brands can be visually
Of visual products,, Pinterest is a very powerful platform. So if you are a fashion designer, gourmet or artist, it is a good place to share personal works. But for many companies, especially technology companies, its core business it is difficult to convey through photographs.
Most brands of home technology can not be posted
Which in large part because the page size inappropriate walls, for example, you want to put up Facebook pages directly is very difficult. Therefore, science and technology enterprises, which is a major flaw.
Brand name may have been occupied
This is a popular social networking will be faced with a problem.Google + Twitter and spend a lot of time in this area, but there Pinterest No measures to solve this problem.
Support is difficult to keep up with
Growing entrepreneurial companies for the service support is a long-term challenge. Usually, they do not have enough resources to deal with each person's problem, which is currently one of the problems facing Pinterest.
Men are not interested in this
Pinterest men on the active users can be described as rare, 59% of users are aged 25 to 44 years old female.
Conduit and Wibiya admitted Pinterest last may make you addicted is a platform for innovation. At the same time they want to make science and technology also brought the brand to enjoy all of its innovation, but this is still a long way to go.
After reading the text we will find These are some obvious reasons, needless to say we are all aware of. To some extent, the more like a brand user dissatisfaction due to complaints about their services, but also to our fellow entrepreneurs to bring some enlightenment.
First, we need to know that even as Pinterest this fast-growing website, the user, there are also a variety of deficiencies. The key is the entrepreneur himself how to find these to be inadequate, and come up with practical solutions to meet customer needs.
Second, we often say how much fish pond raised. The emerging start-ups, the early rapid growth and the future growth of the relationship between how the space can handle, but also we need to seriously consider.
Of course, this we will each have their own understanding, after the exchange to find the most suitable solution is the most important.
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